Monday, December 08, 2008

MGA Ordered to Stop Selling Bratz Dolls

Toy giant Mattel Inc., after a four-year legal dispute with MGA Entertainment Inc., touted its win in the case Wednesday after a federal judge banned MGA from making and selling its pouty-lipped and hugely popular Bratz dolls.
"It's a pretty sweeping victory," Mattel attorney Michael Zeller said. "They have no right to use Bratz for any goods or services at all."


U.S. District Judge Stephen Larson rocked the toy industry with his order that MGA must immediately stop manufacturing Bratz. He allowed MGA to wait until the holiday season ends to remove the toys from store shelves.

rest of the story here

We're Barbie people here in our household. This case has gone on for years. I'm not sure how I feel about it, it's an established toy line that will now add more problems to a dwindling economy. The company needs to reimburse for the cost of all toys being sent back, after the holidays.

The best part of the article is the reader's comments. As usual.

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